Suggestions to Keep your Salon Business
When you open a new salon, you’re going to need to learn all the different things you need to do to keep that business running smoothly.
Let’s face it: running your business is tough. You can feel like you’re constantly putting out fires and struggling to make payroll.
But running a successful salon doesn’t have to be so complicated. In fact, there are plenty of simple things you can do to improve productivity, efficiency, and revenue.
The salon business indeed keeps changing, and you need to be up to date with the latest haircare trends. You need to constantly upgrade the salon equipment, hire proficient staff, keep yourself updated with the latest beauty techniques, and the list goes on.
But, there are certain ways to keep it simple, clean, and stay on top of the game.
First, salons are service businesses.
Whatever use you find for the products you purchase, your customers only use them when they’re in the salon.
Second, salons offer instant gratification. Most customers receive a service at the salon and instantly feel great. Then they go home, feel great, and leave.
Third, salons offer easy advertising. If a customer comes in and gets a manicure, she will probably tell at least five or six people. If they get a pedicure, she could easily tell 50 people.
Fourth, and related to number three, salons allow instant feedback. Customers like to tell people about their experiences.
Finally, salons offer the potential for repeat business. It’s much easier to retain a customer than it is to find a new one.
The question then becomes, how do you run a salon business that will maximize the above?
Here are a few suggestions.
1. Best Suggestions to Keep your Salon Business. Listing your Salon with LCN:
Listing your salon service with LCN gives you an edge over the other salon owners. You get more outreach and customers when you list your services with LCN. It gives you more bandwidth for customers, and you can easily scale your offerings with this association. It is more important than ever to have a strong online presence in today’s competitive business landscape. This will not only help you stay competitive in your market, but it can also have a direct effect on your bottom line.
As a salon owner, you are probably looking for ways to improve your business. However, many salon owners do the exact opposite. They cut corners and do not allow themselves to invest in their business. A clean salon is a healthy salon. Cleanliness is not only good for your business; it is good for you.
The first thing a salon client will see is the salon itself. What do they see? A clean salon. This just says a lot about the salon. Clients want to feel welcomed, and they want to have a pleasant atmosphere. So, try and maintain a clean and hygienic salon. Also, make sure the salon is well-lit. You can put up a decorative lamp or do some sort of lighting arrangement. Make sure your employees are also clean and polished. The clients will judge the salon just by the looks of its employees. Make sure the employees wear their uniforms. Try to avoid smoking in the salon. Keep the salon tidy.
Hygiene: Again, cleanness is good for business. But hygiene is also important. Clients will judge you by the hygiene of the salon. So, make sure you maintain cleanliness in the salon. Clean the floors well, vacuum the carpets, clean the mirrors, and wipe down the furniture. Make use of disinfectants, Use dry towels instead of wet towels, Use disposable towels. Wash your hands before and after touching a customer. Wash your salon equipment (vacuum, shampooer, etc.)
3. Best Suggestions for Salon Business. Covid protocols:
When salons close, customers are afraid to go anywhere else.
When salons have open hours, customers worry about going elsewhere.
So, as a salon owner, you need to let your customers know that you are open, have precautions in place (gloves, masks, etc.), and that you are there to stay.
4. Best pricing:
When most salons are closed, customers all go to one place: the nail salon. This means salon owners need to look at pricing. Make sure your prices are still competitive. Have specials or promotions and have good customer service.
Listing your best price on the LCN app will let you leverage more customers who already access more courtesy of the app and give your salon an addon benefit.
5. Best Suggestions for Salon Business. Marketing with LCN app:
Marketing is critical. Make sure your business is visible on social media.
Have specials or promotions on social media and the LCN app.
Create and Maintain a Strong listing, and You want your website to be a place where customers can find everything they need to know about your business.
If your website is cluttered and confusing, prospective customers will look elsewhere. Build Your Online Presence. Create a blog on your website. Blogs are an excellent way to build your brand and showcase your expertise. They can also serve as a great resource for your customers.
6. Make your clients comfortable
Your salon must be welcoming and comfortable for your clients, and your waiting room should demonstrate that. The most important thing to keep your hair salon business running is to have policies and procedures in place. Whether it’s enforcing social distancing guidelines for 1 on 1’s, phone etiquette, reminders, or rescheduling, etc. Having professional policies in place will help your business run smoothly.
Salon business is all about having excellent client care and services. After all, it is the clients who will keep coming back to you. It’s up to you to make them feel pampered and well taken care of.
7. Best Suggestions for Salon Business. Put People First
In today’s digital age, it’s easy to look at business statistics at a glance and feel like you’re constantly losing. It’s easy to obsess over what is going wrong instead of taking the time to look at what is going right. Ask your staff: Before you make any major changes to your business, let your team know. It’s a good idea to conduct regular team member meetings. Ask staff for their input. They may have been thinking the same thing about a certain issue, so listening to them can save a lot of time and hassle.
After all, what can you really improve when only one person is buying your shampoo?
However, everything in your salon is a reflection of you. So take a little time every day to thank your staff. Thank them for being calm when clients get upset. Thank them for doing a great job.
These little gestures are often overlooked, but they are powerful. They will put people first in your salon and will help you build a loyal team.
Bringing new customers into your salon is one of your biggest challenges. But, how to get new customers into your salon and to keep them returning is what really separates winners from losers.
- 1. Focus on the customers who are already in your salon.
- 2. Develop a promotion that will bring in new customers.
- 3. Use social media and the LCN app as a marketing tool.
- 4. Offer convenient scheduling through your website and the LCN partner app.
- 5. Offer the convenience of paying online.
- 6. Market to your current customer’s friends and family.
- 7. Consider having a VIP program.
- 8. Offer discounts on products and other perks.
Additionally, as an owner, you should continually look for ways to improve your salon. These tips will help you keep your salon business moving in the right direction.
The internet has opened up a whole new world of opportunities for salons, which means you have more competition than ever.
Use The LCN App to help you book appointments, manage your services, and sell your products. Good reviews on The LCN App can help your business with advertising your salon and your special offers, and in return, generate better customer feedback. The reviews will help potential new customers decide whether or not your salon is the right fit.